To celebrate the astrological new year, which occurred on March 20, Starbucks is giving customers the opportunity to learn more about which drink pairs best with their zodiac sign.
Starbucks reportedly launched the site as part of a new partnership with the astrology app Sanctuary.
“When developing the star sign and drink pairings, we looked at the core personality traits of each sign to identify a beverage that acts as an expression of your planetary ruler,” Lauren Ash, Astrologer at Sanctuary, shared in a statement. “These readings are designed to empower anyone, regardless of star sign, to lean into that energy with the fresh start of spring.”
Reporting for Food & Wine, Ashia Aubourg writes that “some zodiac-derived drink flavors include Starbucks’ Iced Matcha, Passion Tango Tea Lemonade, Strawberry Crème Frappuccino, and Vanilla Sweet Cream Nitro Cold Brew.”
Aubourg adds that along with drink suggestions, “users will unveil a personalized horoscope, words of affirmation, spring color, and spring flower insight.”
>> Read more about the site here.