🎃 Top 5 Selling Halloween Costumes of 2025

Halloween 2025 is shaping up to be a blockbuster for costume sales. According to the National Retail Federation (NRF), total Halloween spending is projected to reach $13.1 billion, with a large portion of that going toward costumes. Based on trending reports and “most-popular” costume lists from major outlets, here are the top five costumes dominating the market this year.

1. Elphaba Deluxe Adult Costume – “Wicked” Witch-Icon
With the upcoming sequel to the hit film Wicked: Part Two and renewed buzz around the musical, costumes inspired by the green-skinned witch from the land of Oz are flying off the shelves. According to a trend report, the two characters “Elphaba and Glinda” were among 2025’s biggest costume inspirations. The deluxe Elphaba option offers the full film-licensed look, making it a go-to for adults looking for a high-impact costume.

2. Adult Luigi Deluxe Costume – Classic Video Game Icon
Featuring the familiar overalls, green cap and moustache, costumes of characters from the Super Mario Bros. universe are among the most stable sellers. While not always the #1 trending pick, the longstanding popularity of Mario and Luigi means this Luigi costume remains a top choice for families, couples (Mario & Luigi), and nostalgia-driven dressers.

3. Maleficent Deluxe Costume – Villain Glamour
Iconic villains continue to dominate Halloween costume charts, and the devilish elegance of the Maleficent character fits perfectly. The deluxe version offers a dramatic horned headpiece, faux-leather bodice and flame-like sleeves—perfect for those seeking a bold, photo-worthy look. Trend reports suggest that “villain era” costumes are high up on 2025 wish lists.

4. Witch Halloween Costume – Timeless Classic
A witch costume may not be the flashiest new trend this year, but its persistent popularity means it is still one of the top sellers. Costume retailers’ best-seller lists indicate that basic witch outfits (gowns, hat, broom) remain among the highest volume sellers for both adults and children. The combination of affordability, easy availability and low barrier to dress makes it a consistent winner.

5. Boys’ Police Officer Costume – Kids’ Role Play Favorite
Among children’s costumes, uniform-style costumes like police officers remain extremely popular. According to costume trend outlets, kids’ costumes this year are heavily influenced by recognizable roles and characters, and a police officer outfit is one of the top choices in the kids market. The simplicity and “iconic job” appeal make this costume a strong seller in 2025.

While pop-culture explosions (new movies, streaming hits) drive some of the biggest spikes in costume sales, classics like witches and role-costumes for kids continue to hold strong. Whether you’re going for theatrical (Elphaba), nostalgic (Luigi), villain-chic (Maleficent), timeless (witch) or kid-friendly (police officer), these five costumes represent the broad mix of consumer demand in 2025’s Halloween market.
For costume buyers or retailers: order early, check stock, and cater to both big-trend hits and dependable classics. The demand is real — and the best looks will disappear fast.